The announcement of the Pantone Colour of the Year is one that many eagerly await. Designers across the globe take inspiration from this release, as we see the colour influence trends and themes throughout fashion and interiors.

The 2023 Pantone Colour of the Year is Viva Magenta, a loud, eye catching pink. Pantone describes the colour as “an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.” But don’t be intimidated. Even the boldest of colours can be incorporated into your interiors.

Lean into the new year with our design ideas.

Style guide inspiration to pair with magenta

Not sure where to start to incorporate Viva Magenta into your home? Here’s our tips on how to add the bold colour into your space!

Play it safe with soft furnishings.

Decorating with colour can be intimidating, so opt for smaller pieces. Like wall décor, soft furnishings are ideal for keeping up with interior design trends as they can be changed regularly. Start by swapping out some of your cushions, blankets, and throws across your home for Viva Magenta. Or for added extra colour perhaps use it as an accent colour on bedding to transform and life the space.  It’s that simple!

Leave no room untouched. Shop around for magenta towels to display in your bathroom. Hang them proudly on your towel rack or bathtub for a pop of colour in your wet areas.

Why should working spaces miss out? Adorn your kitchen with bright tea towels to display, or fun accent pieces such as glassware, napkins and plates.

Make a statement with pops of art.

For a safe inclusion of Viva Magenta, search for magenta in art pieces and other wall-hanging accessories. Art and other wall-hanging decor are ideal, as they can always be changed according to your mood or a new trend.

Find magenta in prints from the 1950s pop art movement. Choose a large piece of art for an impact or display a few small prints around your home to extend the magenta theme.

Don’t limit your art to the walls; shop for vases and flowers to sprinkle Viva Magenta into your kitchen or bathrooms.

Go bold with big pieces.

Make 2023 your year for a bold display.

Although it may not be a colour you choose to paint your walls, go big and bold with a big splash. Viva Magenta can feature in large pieces without dominating the space. Use the colour to lift an otherwise muted palette and create a focal point. Choose a large rug, statement chair, or ottoman for an eye catching design feature.

Whether it’s a subtle pop or a loud statement, Viva Magenta is sure to make an impact.

Be inspired

Don’t be afraid of a little colour. Regardless of your budget, you will find a variety of Viva Magenta offerings online and in store to inspire you and help bring your spaces to life.

Even shades as bold as Viva Magenta can be incorporated – confidently – into your home. Whether you opt for a permanent fix in large pieces or a subtle sweep with soft furnishings, use Viva Magenta to lift you into the new year.

For more amazing ideas and inspiration, visit https://www.pantone.com/articles/color-of-the-year/what-is-viva-magenta